Home - MUUV - Creativity Branding Experience

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HomeGiorgio Leone2025-06-26T09:25:56+00:00

2025
Brand Identity, Concept, Content Strategy, E-commerce, Packaging, Publishing
AUTOHOME & LAND ROVER
The Road Is Just the Beginning
2025
Brand Identity, Concept, Content Strategy, E-commerce, Packaging, Publishing
KEP ITALIA
Superior Helmets
2025
Content Strategy, Packaging, Publishing
A HISTORY OF FASHION
Icons of style
2025
Brand Identity, Concept, Content Strategy, Packaging, Publishing
LA DISPENSA DEI SAPORI
Stories of tradition
2025
Concept, Content Strategy, Packaging, Publishing
CATHAY PACIFIC AIRWAYS
BUILD — paths are made by traveling
2025
Brand Identity, Concept, Content Strategy, Packaging, Publishing
LOSA CAFÈ
Born to please

Every project is a sensory journey, a chance to explore textures, shapes, and materials. Every element builds an atmosphere, evokes emotions, and uncovers beauty in the details. Creativity and strategy merge to ge- nerate solutions that meet today’s challenges, bring unique projects to life, and leave a mark. They forge lasting connections with audiences. They bring memorable experiences to life.

1. Approach

For over twenty years, the visual arts have been he world where I was born and raised. Publishing, photography, and advertising are still my favorite playgrounds. I continue to love paper and traditional graphic design.

Milan — the city of fashion, luxury, and design, my city — has always been my point of reference, my foundation, and the inspiration behind my work. I believe in constant research and attention to detail — essential elements to deliver true quality, understood as emotional impact, distinctive choices, and alignment with market demands.

2. Work

Professional growth is about embracing challenges, seeking constant inspiration, and honoring the trust clients place in you.

Some of them I remember with great satisfaction — not only for the results achieved, but for the shared journey, the creative synergy, and the mutual growth that came from working together.

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EXCLUSIVE DETAILS

The projects developed are distinguished by meticulous attention to detail, starting from the definition of a strategic concept aimed at building and strengthening the brand identity. Activities include brand analysis and design, rebranding initiatives, and the development of a cohesive corporate identity through the consistent application of visual guidelines. These guidelines are adapted across various touchpoints—from physical spaces to packaging, from publishing to advertising—aimed at creating distinctive and instantly recognizable solutions.