ABITO
Your Place
A new concept of living — a home tailored to your personal needs. Just like a bespoke suit. An innovative tool, unique on the market, designed to present homes with a single purpose: enhancing quality of life.
A new concept of living — a home tailored to your personal needs. Just like a bespoke suit. An innovative tool, unique on the market, designed to present homes with a single purpose: enhancing quality of life.
MUUV - Creativity Branding Experience
For over twenty years, the visual arts have been he world where I was born and raised. Publishing, photography, and advertising are still my favorite playgrounds. I continue to love paper and traditional graphic design.
Milan — the city of fashion, luxury, and design, my city — has always been my point of reference, my foundation, and the inspiration behind my work. I believe in constant research and attention to detail — essential elements to deliver true quality, understood as emotional impact, distinctive choices, and alignment with market demands.
Professional growth is about embracing challenges, seeking constant inspiration, and honoring the trust clients place in you.
Some of them I remember with great satisfaction — not only for the results achieved, but for the shared journey, the creative synergy, and the mutual growth that came from working together.
The projects developed are distinguished by meticulous attention to detail, starting from the definition of a strategic concept aimed at building and strengthening the brand identity. Activities include brand analysis and design, rebranding initiatives, and the development of a cohesive corporate identity through the consistent application of visual guidelines. These guidelines are adapted across various touchpoints—from physical spaces to packaging, from publishing to advertising—aimed at creating distinctive and instantly recognizable solutions.
Brand essence
Visual identity
Imagery style
Brand manual
Content strategy
Strategic concept
Brand positioning
Branded packaging
Limited edition
Color coding
Unboxing experience
Editorial design
Storytelling
Typography